About FRAFL

Harpa Fönn Sigurjónsdóttir, lawyer, and Margrét Áskelsdóttir, art theorist, founded the Visual Art Organisation FRAFL in November 2009. FRAFL has an office at Lækjargata 12, 101 Reykjavík, 3rd floor. FRAFL encourages artists to come by at the office and further examine the work and activity of FRAFL.

FRAFL is an Icelandic Visual Art Organisation and manages and produces visual art projects in Iceland as well as internationally.

FRAFL aims at finding new methods for young or emerging artists through ambitious project management, cooperation and support. Artists can turn to FRAFL with special projects that they would like to pursue but FRAFL also seeks potential artists for projects that FRAFL instigates.

FRAFL approaches the projects as project managers, i.e. through project planning, funding, management of the framework, promotion, developing, producing and procedure managing, giving the artists the time to work freely on their part of the project, namely creating their art.

FRAFL´s objective is to approach the traditional art market with new methods and platforms and therefore creating new and different ways for young or emerging artist to enter the market, where the artist’s rights are respected and their interests protected.

In addition, FRAFL’ s objective is to bring visual art closer to the general public; by exploring new avenues, by supporting collaboration and cooperation within the art scene and also where visual art interwines with other art forms and by supporting different media than has hitherto been found in the general art market so that art can be more accessible to the public.

FRAFL is about people; to interact with them, collaborate, share experience, respect their work, interests and opinions. The objective of FRAFL is to listen and learn from others and create personal relations and connections between the different members and participant of the art scene as a whole.